Illustrative revenue exposure$457Simple annual-revenue ÷ 8,760 × downtime estimate.
Illustrative staff cost$600/monthUses an editable planning assumption of $60/hour.
Estimates are directional, not forecasts. They exclude seasonality, recovery, conversion variance and causal attribution.
Build vs hire
A complete internal function may require WooCommerce engineering, technical SEO, analytics, operations and leadership capacity—plus recruitment, management and continuity overhead.
| Internal team | Multiple hires, management and coverage risk |
|---|---|
| General agency | Project capacity; operating ownership varies |
| FixMyStorefront | Defined reliability, leadership and engineering scope |
Compare actual proposals and responsibilities. FixMyStorefront is not a substitute for every internal role.